Why You Should Consider Building a List

Are you wondering why some sites on the web have thousands of subscribers and doing it successfully? Well, most business sites have focused all their effort on list building.

Email marketing is currently the most powerful channel for marketers. It has proven to be a positive way of creating awareness and increasing revenue for your business. This is why you should focus on list building. More revenue will come your way.

Advertise a new products

The mailing list is the ideal way of advertising new products to prospective clients. It is considering that list consists of people who trust in the services and products of the internet marketer. There are high chances of getting sales because users chose to be part of the mailing list.

Keeping in touch with subscribers

Email Marketing is the best way to stay in touch with existing customers or subscribers. It is a fact that not everyone will check your blog or website daily, but they are more likely open their mailboxes every day for new emails. You can use such an opportunity and provide meaningful content to your subscribers.

Special Offers

You can use your mailing list to introduce special offers to your subscribers. For instance, an internet marketer can sell his new online course at a specific price on his website. The list owner can segment a list by offering the same product at different prices to do spilt testing and consumer response.

Sending incentives to loyal customers

The email is the best way to keep your regular customers coming back for your products and services by offering a something for being a subscriber. It can be a free online course or an e-book etc. There are high chances of these customers opening up your emails in future, and they will be eager to support you in case of new sales.email marketing

Updates

Apart from informing your customers of new products and services, internet marketers should use email listing to offer customer service. For instance, in case of technical issues on your website, you can send an email informing the customers of the problem at hand. As your list grows steadily, you can quickly get in touch with esteemed customers.

Sales Funnels &Squeeze pages

One key aspect that goes to the heart of email marketing is a Sales funnel.

At the frontline of building a list is a lead magnet which is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information.

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. Just about all Internet Marketers that want to make money online, uses a Lead Magnet of sorts to build a list of subscribers..

A Sales Funnel is simply a landing page (squeeze page) that may offer a PDF on a popular topic, like Lose Weight without the Diet" at a low introductory price of $7. Thereafter the squeeze pages may default to different offers called upsells and or down sells.

As you know, there are three ways to grow a business:

• Increase the number of customers

• Increase the average transaction value per customer

• Increase the number of transactions per customer

With the right lead magnet, you can increase the number of

prospects and customers you have joining your list.

And with a well-targeted lead magnet, you can also increase the

average transaction value and even the number of transactions

per customer, by attracting the very best customers for your

particular business.

The right lead magnet will bring you a never ending stream of

new prospects and soon-to-be customers.

The wrong lead magnet will bring either the wrong prospects for

your offers, or no prospects at all.

Conclusion

Every business or online marketer needs to be aware of and have working knowledge of the importance building a list, it is significance and know how you can get more subscribers to a list.

You can add an opt-in link to your email signature by placing a call to action or pin a post your social media account like Facebook or Twitter.

For a long-term successful online business, you should consider building a list. You are assured of more prospective customers and sales.

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Resource:

Lead Magnet

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